The memorial service for Pink Taco founder, Harry Morton was attended by some of the hottest names in Hollywood and the restaurant business.

TMZ revealed there was an outpouring of love, affection, and sadness, as people gathered on Saturday, one week after Morton’s shocking death. The memorial service was held in Beverly Hills and was conducted by a rabbi and a priest. There was a private gathering held after the service, at Harry’s father and Hard Rock Café founder Peter Morton’s home.

Demi Moore, who dated Morton for several months following her divorce from Ashton Kutcher, was in attendance. Lori Loughlin and her husband Mossimo Giannulli, put their legal troubles on the back burner to attend the service.

Oil heir Brandon Davis, actor Stephen Dorff, record producer Jimmy Iovine and his wife, Liberty Ross and film producer Steve Tisch were all on hand to honor Morton.

Details of the memorial service and private gathering are being kept under wraps. The family wanted to keep the day about remembering and honoring Morton, as well as his legacy one week after his death.

Morton was found unresponsive in his Beverly Hills home on Saturday, November 23rd. His brother, Matthew was the one who discovered him and called an ambulance. The L.A. County Coroner has since revealed the 38-year-old suffered from coronary artery disease. Sadly, the restaurateur died from a heart attack brought on by blockage in the three main arteries.

Although the business mogul is best known as the man who founded the Mexican fast-food chain, Pink Taco, he was also part owner in the Viper Room. The Hollywood club is usually remembered as the place actor River Phoenix died from a drug overdose, on Halloween night at the age of 23.

There is no question, Morton was a great businessman and a restaurant tycoon. However, he often made headlines as a ladies man too, having been linked to several famous females such as Lindsay Lohan, Moore, Britney Spears, and Jennifer Aniston.

One week after his shocking death, friends, family and several Hollywood moguls gathered to say good-bye to Harry Morton. In an Instagram post honoring his brother, Matthew revealed his big bro means so much to so many. The younger Morton also expressed how lucky he was to have the restaurateur to look up to in life.

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RIP Harry Morton