Kevin Samuels is a dead Youtuber who died from a cardiac arrest.

Samuels’ popularity stems from the way he approaches black women. According to his website, his image consultancy firm deals with “guys who desire to better their look.”

He was recently in the headlines for all the wrong reasons, referring to women over the age of 35 who are not married as leftovers.

Kevin Samuels wife: Does Kevin Samuels have a wife?

Kevin at the time of his death was believed to be married.

The Instagram account of Plug Talk stated Samuels died of cardiac arrest, although the post did not provide confirmation of the story.

Other Instagram accounts also jumped on the same story without providing any confirmation.

Samuels’ Instagram account featured a video released on Wednesday afternoon in which he discusses contemporary women and ponders whether they are a party of one.

Samuels’ most recent social media activity was on Twitter, while his Facebook page had not been updated since at least Tuesday.

Some believe it’s another hoax in the making.

We wait for statements from the star’s camp.